Hello dear, you are absolutely right. These days SEO has become fundamental for the persistent success of your business. I am also using the same approach for my business and the out of so many techniques of SEO I am mostly targeting on PPC and Adwords Management.
Yeah I completely agree that content plays a huge role in SEO. In fact content is king in all kinds of online marketing techniques. I also a business owner and for my website I have also been running SEO and Adwords Management campaigns so have hired the best freelancer for creating the content to use in marketing.